Artist Management in the New Digital World

October 26, 2010 — Leave a comment


Overwhelming? Yes.

But not when you think about creating a fan base by simply making great music and doing shows.

Also remember – it takes 10,000 hours of practice to become an expert at something.  Yes, I typed the correct number of zeroes there.  This is the real overwhelming piece of the equation.  Becoming good at what you do.

What do you think of the future of the music industry?  Do artists need to continue to pursue most of these marketing strategies (in the video) in order to be successful?

Jonathan Sigmon


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