Archives For Marketing

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Facebook and social media are an incredible way to stay connected to your church family. It also is a great way to create content that can help you to reach out to your community that is disconnected to God. At our church, we have had many visitors come to our church through engaging Facebook posts. One student in our student ministry came and checked us out as a result of our youth ministry page and months later gave his life to Jesus. He is now in Bible college! Our church actually helped find candidates for open positions we were hiring for through Facebook promoted posts in our area.

To give you an idea of the reach of the social media giant, as of the first quarter of 2015, Facebook had:

  • 1.44 billion monthly active users
  • 1.25 billion mobile users
  • 936 million daily active users
  • 798 million mobile daily active users

To put things in perspective, Facebook now has more active users than China’s entire population (estimated to be 1.40 billion).

Crazy.

So what are the questions you as a church need to ask? I have compiled the best 11 questions to ask to have a great launch and continued strategy for engagement for your church Facebook page.

 

1)      Who are we targeting with our content?

2)      What content is applicable to our congregation/target audience?

3)      Who is in charge of posting content?

4)      What is appropriate or inappropriate for our posts?

5)      What is our goal for frequency of posts? How much is too much?

6)      Who else can we get involved to help create content?

7)      Who can we get to commit to engage with the page (not managers of the page, other users)?

8)      Who will respond to comments and keep others engaged?

9)      Who is willing to do some of the graphic work to make the page look nice?

10)    How will we gauge success?

11)    How can we ensure this will not fall off someone’s plate? How can you ensure someone will be creating meaningful content long term?

 

Although this may seem like a lot of work at the start, the potential upside is incredible.

Note: I recommend applying these same principles to other social media platforms as well.

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Leave a comment with other questions you believe to be helpful – or success stories you have seen or been a part of through social media…

 

dominos

Have you seen all the new Dominos Turnaround commercials? They seem to be everywhere.  The company has made terrible pizzas for years.  The brilliant part about their new marketing strategy is that they are admitting they were wrong. And they went way over the top with it too.  They made a “documentary” and showed focus groups complaining that the pizza tasted like cardboard.  They put up signs in their stores apologizing for being “mass produced, boring, pizza.”  And their CEO was their leading voice in it all.

So what can we as a Church learn from this?

1.) Honesty and Transparency Matter

Being boldly honest is something that you can take a lot of heat for.  You’ll hear critics say, Continue Reading…

website-graderI was recently recommended this Website Grader from HubSpot, which does a free, simple breakdown of your website’s SEO. This showed a few gaps in my site that I should take care of and I think could be useful for you. The blog section is especially helpful for bloggers.

Free, quick, simple, helpful. Love it. (HT @lofitribe)

“Think Different” Ad

December 28, 2009 — Leave a comment

think-different

This is an ad from 1997 by Apple. Video is above, text below. (HT @EssentialShift) Continue Reading…

Godin writes back…

March 22, 2009 — 2 Comments

I received an email back from Seth Godin!  I was really excited, since he is one of my favorite thinkers.  So let me just say the first thing that came out of my mouth was “holy crap! Seth Godin read my blog!”.  My second thought was “[swear word]. The reason he is writing is to make a correction.”  Haha.  He wrote an email to me with a subject that read “I didn’t say songwriters weren’t needed” and the body saying:

“thanks so much for the kind thoughts and the list

but

I said they were going to have a hard time getting paid. That’s a different thing. We sure need them….”

He is right.  I actually was headed out the door to work and didn’t even check over the blog (I just took notes on the second half of the presentation after I realized how much truth he was speaking).  Even when I wrote that, I meant songwriters in the traditional sense and being able to easily make an income off of that medium alone, but I still quoted wrong.  Some songwriters will still be able to make a living, but the market is changing.  The lyricists are half of the song though!  Without the words, we would not be moved to creative thoughts on how to deal with this life.  Thanks for reading my post, Seth, and continue your great writings/teachings.

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I regularly look to the Barna Group for interesting (and correctly conducted) market research on broad strokes of faith.  I studied and was very close with a professor in college who worked for Apple’s market research dept (and therefore quoted Steve Jobs way too much – ha!), so all market research intrigues me.  Here is a link to a story that is pretty interesting, but GO to this site and click around.  Sometimes it can seem like you know the trends of people’s belief systems, but statistics don’t lie.  That’s the beauty of it.  Enjoy.

http://www.barna.org/barna-update/article/12-faithspirituality/15-christianity-is-no-longer-americans-default-faith.

Subscribe to the Barna Update (bi-monthly) via email: http://www.barna.org/subscribe.